On August 18, 2025, YRABSC held a re-echo session on “Ethical Practices in Marketing, Auditing, and Consultancy Services of CPAs.” The session was conducted by Ma. Cheska L. Zubieta, Client Services Officer, and attended by professionals across the firm, including the Senior of Tax & Accounting, Senior of Audit & Assurance, Senior Accountant, and Junior Accounting Associate.

The session highlighted the importance of upholding ethical standards in all aspects of CPA practice, ensuring that services are not only technically sound but also grounded in integrity and professionalism.

Key Topics Discussed

1. Core Ethical Principles for CPAs

The foundation of the session emphasized the core ethical principles that guide every Certified Public Accountant: integrity, objectivity, professional competence, confidentiality, and professional behavior. These principles serve as the benchmark for quality service and client trust.

2. Ethical Practices in Marketing, Auditing, and Consultancy

Participants examined how ethics must be embedded not just in auditing and consultancy, but also in marketing strategies. Transparent communication, truthful representation of services, and avoiding misleading claims are vital in maintaining credibility and trust with clients.

3. Client Needs Assessment

A strong ethical practice also involves understanding client needs accurately. CPAs are expected to balance professional judgment with the client’s best interests—ensuring solutions are effective, compliant, and aligned with long-term business growth.

4. Common Weaknesses of CPAs

The discussion also tackled the common weaknesses CPAs may face, such as over-reliance on technical expertise without considering ethical implications, potential conflicts of interest, and communication gaps with clients. Recognizing these weaknesses allows professionals to improve and reinforce their role as trusted advisors.

Moving Forward

This session reaffirmed YRABSC’s commitment to fostering a culture of ethical excellence in every aspect of practice. By continuously reinforcing ethical principles, CPAs not only safeguard their professional reputation but also strengthen public trust in the accounting profession.

For more insights on how YRA Co. & CPAs uphold the highest standards of professionalism, visit YRA Co. & CPAs.